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59 skills

Marketing Analytics Skills

Set up tracking, build attribution models, analyze cohorts, and turn data into decisions.

analytics-tracking

GA4, Mixpanel, Segment tracking plans, UTM standards, and attribution models.

scorecard-marketing

Creates marketing scorecards and performance dashboards to track progress against goals, identify gaps, and prioritize optimization opportunities across channels.

Full marketing audit with 5 parallel subagents — scores a website across content, CRO, SEO, competitive positioning, brand, and growth.

market-competitors

Competitive intelligence report for any website or product.

Full marketing report in Markdown — scored, prioritized, client-ready.

gtm-competitive-intelligence

Competitive research, battlecards, and win/loss analysis. GTM agents suite.

Transforms customer interviews and review data into structured buyer language patterns for use in copy and positioning.

revenue-intelligence

AI revenue intelligence: sales call insight extraction, content-to-revenue attribution, and multi-source client reporting.

Research any topic across Reddit, X, and the web from the last 30 days for current trends, real community sentiment, and actionable insights.

campaign-report

Generate weekly outbound campaign performance reports with trend analysis and actionable recommendations from SmartLead API data.

performance-analysis

Deep-dive analysis of outbound campaign performance across email and LinkedIn, segmenting by campaign type, sender profile, and messaging angle.

Diagnose any company's GTM infrastructure health by scoring 7 dimensions from public data, with red flags and priority fixes.

analytics-attribution

Marketing performance measurement, attribution modeling, CAC/LTV analysis, and dashboard creation.

google-analytics

Pull GA4 traffic data, user behavior, acquisition channels, and conversion reports via the Google Analytics Data API.

analytics-tracking

Set up, audit, and optimize GA4 analytics tracking — event tracking, conversions, data layers, and attribution models.

Monthly GEO delta reporting — compare baseline vs. current audit scores, track action completion, and generate client progress reports.

Generate professional client-facing GEO reports combining all audit results into a single deliverable with scores and action plan.

Generate polished PDF GEO audit reports with score gauges, bar charts, platform readiness visualizations, and prioritized actions.

ab-testing-experimentation

Platform experiments, incrementality testing, geo tests, statistical methodology, and creative testing frameworks for paid media.

ab-testing-framework

Design A/B and multivariate experiments, calculate sample sizes, determine statistical significance, and interpret results across landing pages, emails, ads, and pricing.

attribution-measurement

Cross-platform attribution, conversion modeling, measurement frameworks, value-based bidding readiness, and incrementality testing for paid media.

callrail-integration

CallRail DNI setup, offline conversion import, CAPI integration, webhook to SGTM, form tracking, and multi-touch attribution.

Google Consent Mode v2 implementation, cookie banner integrations, GTM consent configuration, and privacy-compliant measurement setup.

crm-sourcing-analyzer

Analyze where LSA leads convert in the CRM — evaluate lead status workflow, assignment logic, and conversion velocity from first contact through completed job.

cross-platform-audit

Holistic marketing audit across all channels — evaluates strategy alignment, budget allocation, performance metrics, and audience overlap across paid, organic, email, and social.

Create data visualization and presentation decks for marketing reports — charts, graphs, trend analysis, and narrative flow for client reporting.

ga4-bigquery-analytics

GA4 BigQuery export, SQL queries for paid media analysis, POAS calculations, audience building, and Looker Studio integration.

google-ads-tracking

Implementation reference for Google Ads conversion tracking, Google Tag, gtag.js, GTM, and Enhanced Conversions setup.

google-analytics

GA4 setup, configuration, and reporting — event tracking, conversion measurement, audience creation, and custom reporting.

google-tag-manager

Google Tag Manager configuration — tag creation, trigger setup, variable configuration, conversion tracking, and data layer implementation.

html-report-builder

Create custom HTML email reports and dashboard reports — styled tables, charts, and data visualization for automated stakeholder reporting.

Looker Studio dashboard creation — data source connections, chart configuration, and interactive elements for marketing dashboards and executive reporting.

meta-ads-capi-monitor

Meta CAPI health monitoring — EMQ optimization, deduplication verification, event parity, and configuration issue diagnosis.

meta-ads-tracking

Implementation reference for Meta Pixel, Conversions API, Advanced Matching, and domain verification.

Generate comprehensive monthly performance reports pulling data from all ad platforms with blended metrics and narrative.

netsuite-tracking

Conversion tracking on NetSuite SuiteCommerce — GTM integration and server-side tracking for accurate paid media attribution.

pro-report-builder

Create professional marketing reports with narrative, data visualization, and executive summaries for client deliverables.

quarterly-review

Comprehensive quarterly strategy review with cross-platform paid media analysis, benchmark comparison, and trend identification.

revenue-attribution-analyzer

Connect LSA leads to final customer revenue and LTV — map lead to job to payment to understand true CAC, payback period, and which leads predict profitable customers.

server-side-tracking

GTM Server-Side, Stape.io, click ID persistence, event deduplication, and first-party data enrichment for reliable paid media tracking.

shopify-tracking

Conversion tracking on Shopify — native integrations, GTM setup, and Shopify Pixel API for accurate paid media attribution.

tiktok-ads-tracking

TikTok Pixel, Events API, Advanced Matching, and Catalog integration for accurate TikTok Ads conversion tracking.

Focused tracking implementation audit across Google Ads, Meta Ads, and TikTok — evaluates pixel installation and conversion accuracy.

UTM naming conventions, dynamic parameter generation per platform, GA4 attribution logic, and UTM debugging for clean campaign tracking.

woocommerce-tracking

Conversion tracking on WooCommerce — GTM integration, dataLayer setup, and server-side tracking for accurate paid media attribution.

campaign-reporting

Build campaign reports that drive decisions. Report structure, the right metrics per channel, executive summaries, and how to present results.

Search and read Reddit content via the Reddit OAuth2 API. Browse posts across any subreddit, read full comment threads, and pull subreddit metadata — useful for market research and audience intelligence.

north-star-metric

Defines the primary success indicator for a product or growth stage. Align your whole team around the one metric that best captures the value customers get from your product.

experiment-design-readout

Documents and interprets A/B testing and experimentation outcomes. Design statistically sound experiments and communicate results in a way stakeholders can act on.

Researches any topic across Reddit, X/Twitter, YouTube, Hacker News, Polymarket, TikTok, and the web from the past 30 days. Synthesizes what communities are discussing, sharing, and betting on — with real citations. Brand monitoring, trend discovery, and market research in one command.

Expert GTM tag configuration — GA4 tags, Google Ads conversion tracking, remarketing, Facebook Pixel, LinkedIn Insight, TikTok Pixel, and third-party marketing tags.

ga4-gtm-integration

GA4 and Google Tag Manager integration — set up GA4 configuration tags, event tracking, enhanced measurement, and data layer variables.

GTM trigger configuration — click triggers, form submission triggers, scroll depth, custom events, and advanced trigger conditions.

attribution-model

Build attribution model to track channel ROI, pipeline contribution, and optimize spend. Triggered by phrases like "marketing attribution", "attribution model", "ROI measurement".

customer-cohort-analysis

Analyze customer cohorts, churn patterns, and lifetime value to optimize retention. Triggered by phrases like "cohort analysis", "retention analysis", "churn analysis".

customer-segmentation

Create data-driven segmentation based on behavior, firmographics, usage, and revenue potential. Triggered by phrases like "segment customers", "customer segmentation model", "build a segmentation".

expansion-opportunity-scorer

Score existing accounts by expansion readiness using usage, health, engagement, fit, and timing signals to prioritize upsell and cross-sell opportunities. Generates 100-point scores across 5 dimensions with tier.

marketing-dashboard

Design comprehensive analytics dashboards with KPIs by funnel stage and executive reporting. Triggered by phrases like "build a marketing dashboard", "reporting dashboard", "metrics dashboard".

whitespace-analyzer

Identify unexploited opportunities within existing accounts by mapping current usage against total potential for seats, products, features, and departments. Generate comprehensive gap analysis with prioritized expansion.

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