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37 skills

CRO Marketing Skills

Identify conversion blockers, write better CTAs, and run experiments that improve your funnel.

Landing page audits, A/B test prioritization with ICE scoring, and quick wins checklist.

Improve activation rates and reduce time-to-value across onboarding flows.

Reduce form abandonment with field design, error handling, and progressive disclosure.

signup-flow-cro

Optimize signup and registration flows to maximize trial starts.

Sales funnel analysis and optimization — identify leaks and prioritize fixes.

Landing page CRO analysis with scored recommendations.

mkt1-homepage-positioningPAID

Reviews your homepage against the MKT1 positioning framework — what's working, what's missing, what to fix.

vibe-landing-pagePAID

Writes landing page copy using your brand voice and positioning. Part of the Vibe Skills chain.

Optimizes lead capture and checkout forms — field reduction, microcopy, error states, and conversion uplift.

Designs user onboarding flows that activate new users faster and reduce early-stage churn.

signup-flow-cro

Optimizes signup and registration flows for conversion — reducing friction and improving first-session activation.

competitive-landing-page

Generates conversion-optimized landing pages using real customer review quotes and proof language from VOC research.

ecommerce-ab-testing

A/B testing framework for eCommerce — product pages, checkout flows, email subject lines, and ad creative.

Full conversion audit for any homepage or landing page with systematic scoring and an impact-prioritized action plan with concrete rewrites.

Plan, design, and implement A/B tests and multivariate experiments with statistical rigor.

Optimize any marketing page — homepage, landing pages, pricing pages — for higher conversion rates.

Optimize lead capture forms, contact forms, demo request forms, and checkout forms for higher completion rates.

signup-flow-cro

Optimize signup, registration, and free trial activation flows to reduce dropoff and increase conversions.

Optimize post-signup onboarding, user activation, and time-to-value to improve first-run experience.

paywall-upgrade-cro

Create and optimize in-app paywalls, upgrade screens, upsell modals, and feature gates to convert free users to paid.

Create and optimize popups, modals, exit-intent overlays, and slide-ins for lead capture and conversions.

Design A/B tests with statistical rigor — sample size calculation, test duration, hypothesis structuring, and result analysis.

Improve user onboarding flows — welcome screens, product tours, activation checklists, and time-to-value optimization.

Audit and optimize landing pages for conversion — CRO analysis, A/B test ideas, CTA optimization, and bounce rate reduction.

signup-flow-cro

Optimize signup and registration conversion funnels — reduce abandonment, improve form UX, and increase trial activations.

conversion-optimization

CRO benchmarks for paid media landing pages — form optimization, page speed impact on ad performance, and mobile UX improvements.

CRO audit for web properties — evaluates design, copy clarity, form optimization, trust signals, mobile UX, and funnel flow with ICE/PIE-prioritized recommendations.

landing-page-audit

Landing page performance audit for paid media quality — page speed, UX friction, and conversion flow evaluation.

landing-page-optimizer

Landing page optimization and testing — headlines, value propositions, form optimization, CTA design, and A/B testing for improved conversion rates.

onboarding-activation-audit

Evaluates initial user experience and activation flows to identify friction and drop-off. Find the moments where new users give up — then fix them before they churn.

jikime-marketing-page-cro

Page CRO specialist for homepages, landing pages, pricing pages, and feature pages — audit conversion blockers and output a prioritized fix list.

jikime-marketing-ab-test

A/B test design and analysis for marketing pages — hypothesis writing, variant creation, and statistical significance evaluation.

jikime-marketing-psychology

Apply behavioral psychology and persuasion principles to marketing copy and page design — loss aversion, social proof, scarcity, and anchoring.

landing-page-optimizer

Conversion-focused landing page optimization — audit hero sections, CTAs, forms, social proof, and experimentation plans for marketing sites, SaaS, and e-commerce.

landing-page-guide-v2

Create distinctive, high-converting landing pages combining proven conversion elements with exceptional design — production-ready with clear copy hierarchy and strong CTAs.

Optimize post-signup onboarding, user activation, first-run experience, and time-to-value — covering onboarding flow, activation rate, empty states, and aha moment.

Build systematic CRO framework with hypothesis generation, testing roadmap, and implementation. Triggered by phrases like "CRO program", "conversion rate optimization strategy", "optimize conversions".

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