30 skills

CRO Marketing Skills

Identify conversion blockers, write better CTAs, and run experiments that improve your funnel.

Landing page audits, A/B test prioritization with ICE scoring, and quick wins checklist.

Improve activation rates and reduce time-to-value across onboarding flows.

Reduce form abandonment with field design, error handling, and progressive disclosure.

signup-flow-cro

Optimize signup and registration flows to maximize trial starts.

Sales funnel analysis and optimization — identify leaks and prioritize fixes.

Landing page CRO analysis with scored recommendations.

mkt1-homepage-positioningPAID

Reviews your homepage against the MKT1 positioning framework — what's working, what's missing, what to fix.

vibe-landing-pagePAID

Writes landing page copy using your brand voice and positioning. Part of the Vibe Skills chain.

Optimizes lead capture and checkout forms — field reduction, microcopy, error states, and conversion uplift.

Designs user onboarding flows that activate new users faster and reduce early-stage churn.

signup-flow-cro

Optimizes signup and registration flows for conversion — reducing friction and improving first-session activation.

competitive-landing-page

Generates conversion-optimized landing pages using real customer review quotes and proof language from VOC research.

ecommerce-ab-testing

A/B testing framework for eCommerce — product pages, checkout flows, email subject lines, and ad creative.

Full conversion audit for any homepage or landing page with systematic scoring and an impact-prioritized action plan with concrete rewrites.

Plan, design, and implement A/B tests and multivariate experiments with statistical rigor.

Optimize any marketing page — homepage, landing pages, pricing pages — for higher conversion rates.

Optimize lead capture forms, contact forms, demo request forms, and checkout forms for higher completion rates.

signup-flow-cro

Optimize signup, registration, and free trial activation flows to reduce dropoff and increase conversions.

Optimize post-signup onboarding, user activation, and time-to-value to improve first-run experience.

paywall-upgrade-cro

Create and optimize in-app paywalls, upgrade screens, upsell modals, and feature gates to convert free users to paid.

Create and optimize popups, modals, exit-intent overlays, and slide-ins for lead capture and conversions.

Design A/B tests with statistical rigor — sample size calculation, test duration, hypothesis structuring, and result analysis.

Improve user onboarding flows — welcome screens, product tours, activation checklists, and time-to-value optimization.

Audit and optimize landing pages for conversion — CRO analysis, A/B test ideas, CTA optimization, and bounce rate reduction.

signup-flow-cro

Optimize signup and registration conversion funnels — reduce abandonment, improve form UX, and increase trial activations.

conversion-optimization

CRO benchmarks for paid media landing pages — form optimization, page speed impact on ad performance, and mobile UX improvements.

CRO audit for web properties — evaluates design, copy clarity, form optimization, trust signals, mobile UX, and funnel flow with ICE/PIE-prioritized recommendations.

landing-page-audit

Landing page performance audit for paid media quality — page speed, UX friction, and conversion flow evaluation.

landing-page-optimizer

Landing page optimization and testing — headlines, value propositions, form optimization, CTA design, and A/B testing for improved conversion rates.

onboarding-activation-audit

Evaluates initial user experience and activation flows to identify friction and drop-off. Find the moments where new users give up — then fix them before they churn.

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