11 skills

Marketing Ops Skills

Automate workflows, manage your martech stack, build reporting, and run a tighter marketing operation.

Revenue operations: pipeline design, handoffs, attribution, and reporting.

marketing-automation

Designs and implements marketing automation workflows, sequences, and trigger-based campaigns to nurture leads and increase conversion rates at scale.

marketing-campaign-management

Manages end-to-end marketing campaigns from brief to execution, including timeline planning, creative direction, channel coordination, and performance tracking.

AI-powered SEO operations: keyword intelligence, competitor gap analysis, Google Search Console optimization, and trend detection.

AI-powered CRO suite: landing page audits, conversion scoring, survey segmentation, and lead magnet generation.

Expert panel content quality gate: auto-assembles domain experts to score any copy or strategy and iterates until 90+ score.

campaign-strategy

Build a complete outbound campaign strategy from scratch including sequence matrix, full copy for all channels, and A/B testing recommendations.

content-pipeline

Content calendar, editorial workflow, and production pipeline management — plan themes, track drafts through review, schedule publication, and measure performance.

content-workflow

Content production workflow optimization — brief templates, review checklists, quality gates, and publication readiness for content teams.

Design and optimize marketing operations — lead lifecycle, attribution, reporting infrastructure, and process documentation.

Audit, design, and optimize your marketing technology stack. For teams choosing new tools, cutting unused ones, or fixing what isn't working.

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