54 skills

Paid Media Marketing Skills

Write ad copy, build campaign strategies, and optimize Google Ads, Meta, LinkedIn, and TikTok campaigns.

Google, Meta, and LinkedIn ad strategy, campaign structure, and copy templates.

Creative strategy and copy for display, social, and video advertising.

Ad creative and copy for Google, Meta, LinkedIn, and all major platforms.

Paid media strategy, activation, and optimization across channels. GTM agents suite.

Creates high-converting ad creative briefs and copy — headlines, hooks, body copy, and CTAs across paid channels.

tiktok-influencer-marketing

TikTok creator discovery, outreach briefing, content guidelines, and ROI tracking for product marketing.

paid-advertising

Paid media strategy across Google, Meta, and LinkedIn — campaign planning, budget management, and ROAS optimization.

Create Facebook and Meta ad campaigns — audience definition, ad copy, creative strategy, lookalike audiences, and retargeting.

Write Google Ads copy and build campaign structures — RSA headlines, keyword match types, Quality Score, and bidding strategy.

Create LinkedIn B2B ad campaigns — sponsored content, InMail, lead gen forms, professional targeting, and retargeting.

Set up and optimize Google Ads campaigns — RSA copy, Performance Max, keyword bidding, and Quality Score improvement.

Set up Meta (Facebook/Instagram) Ads — campaign structure, Advantage+ audiences, creative optimization, and retargeting.

Set up LinkedIn Ads for B2B — Sponsored Content, Lead Gen Forms, job title targeting, and Campaign Manager optimization.

account-structure-review

Audit Google and Meta campaign architecture against conversion volume minimums, budget thresholds, and targeting overlap — identifies over-segmentation and consolidation roadmaps.

Audience infrastructure audit covering targeting strategy, list health, remarketing coverage, overlap analysis, and exclusion strategy.

bidding-strategy-audit

Bidding strategy and budget efficiency evaluation across all platforms — strategy alignment, learning phase health, and automated bidding optimization.

booking-rate-analyzer

Evaluate LSA booking conversion rates relative to answered call volume — diagnoses reception quality, sales technique, objection handling, and proposal management gaps.

call-handling-diagnostician

Diagnose how call handling quality, booking script execution, and front-desk conversion behavior are translating LSA answered calls into booked jobs.

competitor-ads-analyst

Competitive paid ads intelligence — monitor competitor spend, creatives, messaging, targeting, and landing pages across Google, Meta, and LinkedIn.

competitive-intelligence

Competitive landscape analysis using auction insights, competitor domain research, ad copy benchmarking, and market share trends.

Cross-platform creative performance audit — fatigue detection, format diversity, engagement decay analysis, and 90-day production roadmap.

cross-platform-sync

Cross-platform feed consistency verification between Google Merchant Center and Meta Commerce Manager for price and availability accuracy.

Google Display Expansion Pack audit — evaluates campaign structure, audiences, creatives, and landing page experience to fix setup issues blocking algorithm learning.

dispute-documentation-builder

Prepare complete dispute documentation for Google LSA refund claims — organize call recordings, CRM notes, and evidence into comprehensive submissions.

dispute-eligibility-reviewer

Evaluate which LSA leads are eligible for Google dispute-based refunds — assess lead quality issues, timing, and model expected refund dollars.

Meta (Facebook/Instagram) ads platform expertise — campaign setup, audience targeting, creative production, pixel implementation, and performance optimization.

feed-catalog-optimization

Google Merchant Center, Meta Catalog, TikTok Catalog, custom labels, supplemental feeds, and POAS feed strategies for ecommerce advertisers.

feed-health-check

Scheduled product feed health monitoring with anomaly detection across Google Merchant Center and Meta Commerce Manager.

Complete multi-platform paid media audit orchestrating all specialist agents — covers tracking, landing pages, creative, bidding, and attribution.

funnel-dropoff-diagnostician

Diagnose the gap between LSA call answer rate and booked lead rate — identify whether the problem is call handling, sales process, or structural LSA issues.

Google Ads platform expertise — audit campaigns, keywords, audiences, bidding, and conversion tracking across Search, Performance Max, Shopping, Display, and YouTube.

google-ads-deep-audit

Expert-level Google Ads account audit with 77+ GAQL queries across 31 categories for comprehensive performance analysis.

google-ads-scripts

MCC and account-level Google Ads scripts for budget pacing, search term mining, quality score tracking, and automated performance reporting.

google-ads-write-operations

Safely execute Google Ads write operations — campaign creation, keyword management, and ad copy changes with pre-flight checks.

invalid-lead-identifier

Identify LSA leads that don't fit service criteria before calling — flag duplicate phone numbers, misclassified job types, wrong service areas, and invalid lead types.

lead-handling-sop-auditor

Audit incoming lead handling SOP against best practices — evaluate phone answering protocol, response time, information capture, and CRM entry process.

lead-quality-auditor

Evaluate every charged Google LSA lead to separate legitimate, dispute-eligible, and genuinely chargeable leads — surface cost of low-quality volume.

lead-throttling-analyzer

Diagnose where LSA is throttling lead volume — identify whether the constraint is upstream (bid/quality inputs) or downstream (call handling capacity).

LinkedIn Ads campaign management — campaign creation, performance reporting, and audience targeting for B2B advertising.

LinkedIn Ads platform expertise — campaign setup, audience targeting, lead gen forms, conversion tracking, and B2B performance optimization.

local-market-performance-reviewer

Analyze LSA performance by local market — evaluate CPL, answer rate, and booking rate by geography to find expansion opportunities or trouble markets.

merchant-center-audit

Google Merchant Center product data quality and Shopping campaign performance audit — feed health, disapprovals, and optimization.

meta-ads-deep-audit

Expert-level Meta Ads account audit with 13 Insights API query templates across 24 audit categories.

meta-ads-write-operations

Safely execute Meta Ads write operations — campaign creation, ad set setup, and audience management with rollback safety.

Microsoft (Bing) Ads platform expertise — campaign setup, keyword bidding, audience targeting, and performance optimization for search advertising.

missed-opportunity-reviewer

Review LSA call recording summaries to identify answered calls not converted to bookings — quantify lost bookings and prescribe sales process improvements.

poas-optimization

POAS (Profit on Ad Spend) optimization strategy, implementation, and monitoring with margin data integration for ecommerce advertisers.

profile-completeness-checker

Audit Google LSA business profile for completeness, accuracy, and competitive positioning — evaluate name, service areas, photos, rates, and messaging.

ranking-factor-analyzer

Analyze Google LSA ranking factors — evaluate profile quality, review velocity, service area alignment, and bid competitiveness relative to competitors.

response-time-diagnostician

Evaluate LSA lead response time from arrival to first human contact — identify call staffing, queue management, and CRM delays creating missed booking opportunities.

review-velocity-strategist

Accelerate Google review velocity on LSA profile — design post-service review collection processes via SMS and email to increase monthly review volume and LSA ranking.

service-area-optimizer

Optimize Google LSA service area targeting by analyzing booking volumes, CPLs, and conversion rates by geography — expand or contract service areas for better ROI.

title-optimization

Category-specific product title formulas for Google Merchant Center and Meta Commerce Manager to maximize Shopping ad performance.

weekly-performance-reporter

Generate weekly LSA performance reports — call volume, answer rate, bookings, and CPL trends with week-over-week anomaly detection.

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