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48 skills

Marketing Strategy Skills

Build go-to-market plans, prioritize channels, and create marketing strategies tied to business goals.

pricing-strategy

Pricing models, packaging, anchoring, and willingness-to-pay research frameworks.

mkt1-marketing-strategyPAID

Build a tailored marketing strategy and operationalize it using the MKT1 Method. Emily Kramer's B2B marketing system inside your AI.

mkt1-channel-strategyPAID

Determines the best marketing channel strategy for your startup based on stage, audience, GTM motion, and Marketing Advantages.

mkt1-icp-prioritizationPAID

Identify your ICPs by company type and role, then prioritize them by maturity using the MKT1 framework.

mkt1-big-betsPAID

Designs 1–3 campaigns that combine your Marketing Advantages, Perceptions, and ICPs into coordinated efforts.

Constructs layered audience profiles with firmographic, behavioral, and psychographic dimensions for precise ICP targeting.

ecommerce-marketing-strategy-builder

Full-stack omnichannel eCommerce marketing strategy — paid ads, SEO, email, content, social, and influencer coordination.

pricing-strategy

Pricing models, tier packaging, value metrics, willingness-to-pay research, and freemium strategy.

competitor-analysis

Full competitor strategy breakdowns across SEO, ads, social, email, pricing, and positioning — with competitive matrix.

growth-strategy

Build growth frameworks using AARRR pirate metrics, growth loops, North Star Metric, and experimentation roadmaps.

Define ideal customer profiles and buyer personas — segmentation, customer research, and persona creation frameworks.

pricing-strategy

Optimize pricing models, tier packaging, freemium design, and pricing page copy using psychology and competitive analysis.

customer-journey-mapping

Map awareness, consideration, decision, and retention stages — document channels, messaging, and metrics to identify gaps and omnichannel optimization opportunities.

Ideal Customer Profile research and development — define target customer characteristics, firmographics, technographics, pain points, and buying process.

market-research

Market research and sizing — industry analysis, market trends, competitive landscape, audience demographics, and sizing for strategy planning.

pricing-strategy

Pricing strategy development — value-based pricing, cost-plus analysis, competitive analysis, and pricing model selection.

marketing-brief

Write creative briefs, campaign briefs, and project briefs that actually get used. The document that aligns everyone before work starts.

brainstorming-skill

30+ research-validated prompt patterns for high-quality idea generation — ideation for content planning, marketing campaigns, product features, and strategic decisions.

Structured brainstorming for marketing campaigns, content ideas, positioning options, and strategic planning — organized by theme with scoring and prioritization.

Research any expert's public content across Substack, YouTube, X, and podcasts — extract their best lessons, score each on actionability, clarity, and novelty, and surface them in an interactive filterable moodboard.

Convert extracted expert lessons into reusable markdown skill files — analyzes whether each lesson should be one skill or several, scores on repeatability, impact, and universality.

Evaluate B2B software vendors with AI-driven due diligence. Researches your company, asks domain-expert questions, engages vendor AI agents via the Salespeak Frontdoor API, and generates a comparative scorecard across seven dimensions with evidence transparency.

yc-saas-drafting-skill

Draft a customized SaaS Customer Agreement from the YC standard form template. Runs a structured intake, applies 18 always-on defaults to professionalize the raw YC form, handles 12 conditional decisions based on your deal, and outputs a .docx draft plus a lawyer-facing memo explaining every change.

annual-marketing-plan

Build a comprehensive yearly marketing strategy with situation analysis, budget allocation, quarterly campaign calendar, channel strategy, and measurement framework. Triggered by phrases like "annual marketing plan",.

bdr-outbound-strategy

Builds an outbound system that produces qualified meetings with tight segmentation, offers, sequences, and QA gates. Use when creating or improving outbound plays, sequences, targeting, or coaching standards. Triggered.

competitive-battlecard

Build competitive battle cards with win/loss analysis, objection handling, pricing guidance, and competitive positioning. Triggered by phrases like "competitive battlecard", "battle card", "sales battlecard", "generate.

competitive-intelligence

Analyze competitors, identify market gaps, and develop winning positioning strategies with battle cards, win/loss programs, and ongoing intelligence processes. Triggered by phrases like "competitive analysis",.

customer-journey-mapper

Map the complete customer journey from awareness to advocacy with touchpoints, pain points, metrics, and optimization strategies for each stage. Triggered by phrases like "customer journey map", "map the customer.

customer-retention-strategy

Reduce churn, increase customer lifetime value, and build expansion revenue through strategic engagement. Triggered by phrases like "customer retention strategy", "reduce churn", "retention and expansion".

enterprise-expansion-playbook

Navigate complex multi-business-unit, multi-geography enterprise expansion with stakeholder mapping, organizational politics, and phased rollout strategies. Grow accounts 10-20X through systematic multi-BU penetration.

executive-business-plan

Develop a comprehensive business plan with strategic objectives, key results, OKR framework, financial model, and execution roadmap. Triggered by phrases like "business plan", "OKR framework", "executive planning",.

gtm-weekly-update

Synthesizes raw GTM team inputs into a leadership-ready weekly broadcast following the 3P framework (Program, Priorities, Performance). Use when compiling weekly updates from demand gen, paid, pipeline, and website.

icp-definition-refinement

Create detailed ideal customer profiles with firmographics, technographics, behavioral patterns, scoring models, buyer personas, and persona-specific GTM strategies. Triggered by phrases like "define ICP", "refine ideal.

land-expand-playbook

Complete framework for maximizing customer lifetime value through strategic account expansion from initial sale to full penetration. Includes 6-step process with 4-wave expansion execution model, QBR framework, and.

market-entry-strategy

Plan expansion into new markets, regions, or verticals with localization, partnerships, and go-to-market motion tailored to market dynamics. Triggered by phrases like "market entry strategy", "enter a new market", "new.

market-segmentation

Analyze TAM/SAM/SOM, segment markets by firmographic, behavioral, and needs-based dimensions, score and prioritize segments, and build a phased go-to-market roadmap. Triggered by phrases like "market segmentation.

onboarding-adoption-playbook

Designs a structured first-90-day customer onboarding playbook that drives product adoption, time-to-value acceleration, and expansion readiness. Use when building an onboarding program, reducing churn in.

Builds a comprehensive buyer persona profile with pain points, messaging hooks, objection handlers, and proof points. Use when creating campaign targeting, content briefs, sales enablement, or ABM plays. Triggered by.

pitch-narrative

Drafts or refines pitch deck narrative sections using a 5-act / 8-beat narrative arc. Use when building or improving pitch decks, executive presentations, or sales narratives. Triggered by phrases like "pitch deck.

pricing-packaging-strategy

Optimize pricing model, packaging tiers, and monetization strategy to maximize revenue and customer value across the full lifecycle. Triggered by phrases like "pricing strategy", "packaging tiers", "monetization model",.

proposal-rfp-system

Build templated proposal system with modular sections, win themes, and review workflows. Triggered by phrases like "RFP response", "proposal library", "respond to an RFP", "proposal template system", "bid response.

proposal-roi-calculator

Create compelling proposals with ROI justification, pricing presentation, and implementation plans. Triggered by phrases like "sales proposal", "ROI calculator", "business case template", "justify the investment",.

sales-discovery-call

Master discovery with qualification questions, pain point exploration, call structure, and next-step commitments. Triggered by phrases like "discovery call framework", "sales discovery questions", "qualification.

sales-enablement-kit

Create battle cards, talk tracks, objection handlers, and sales collateral to help your team close more deals. Triggered by phrases like "sales enablement kit", "sales content kit", "sales materials", "sales collateral.

sales-enablement-playbook

Develop a comprehensive strategy to align sales and marketing content across the buyer journey, equipping sales teams with the right assets to move deals forward. Triggered by phrases like "sales enablement playbook",.

Design comprehensive sales playbooks with qualification frameworks, discovery questions, demo structure, objection handling, negotiation tactics, and closing checklists. Triggered by phrases like "sales playbook",.

sales-prospecting-sequences

Build effective outbound prospecting with email, LinkedIn, and phone multi-touch cadences. Triggered by phrases like "sales prospecting sequences", "outbound cadences", "multi-touch prospecting", "cold outreach.

sales-training-curriculum

Create comprehensive onboarding and ongoing training programs covering product knowledge, sales methodology, tools, and skills development for sales teams. Triggered by phrases like "sales training", "sales curriculum",.

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