17 skills

Marketing Strategy Skills

Build go-to-market plans, prioritize channels, and create marketing strategies tied to business goals.

pricing-strategy

Pricing models, packaging, anchoring, and willingness-to-pay research frameworks.

mkt1-marketing-strategyPAID

Build a tailored marketing strategy and operationalize it using the MKT1 Method. Emily Kramer's B2B marketing system inside your AI.

mkt1-channel-strategyPAID

Determines the best marketing channel strategy for your startup based on stage, audience, GTM motion, and Marketing Advantages.

mkt1-icp-prioritizationPAID

Identify your ICPs by company type and role, then prioritize them by maturity using the MKT1 framework.

mkt1-big-betsPAID

Designs 1–3 campaigns that combine your Marketing Advantages, Perceptions, and ICPs into coordinated efforts.

Constructs layered audience profiles with firmographic, behavioral, and psychographic dimensions for precise ICP targeting.

ecommerce-marketing-strategy-builder

Full-stack omnichannel eCommerce marketing strategy — paid ads, SEO, email, content, social, and influencer coordination.

pricing-strategy

Pricing models, tier packaging, value metrics, willingness-to-pay research, and freemium strategy.

competitor-analysis

Full competitor strategy breakdowns across SEO, ads, social, email, pricing, and positioning — with competitive matrix.

growth-strategy

Build growth frameworks using AARRR pirate metrics, growth loops, North Star Metric, and experimentation roadmaps.

Define ideal customer profiles and buyer personas — segmentation, customer research, and persona creation frameworks.

pricing-strategy

Optimize pricing models, tier packaging, freemium design, and pricing page copy using psychology and competitive analysis.

customer-journey-mapping

Map awareness, consideration, decision, and retention stages — document channels, messaging, and metrics to identify gaps and omnichannel optimization opportunities.

Ideal Customer Profile research and development — define target customer characteristics, firmographics, technographics, pain points, and buying process.

market-research

Market research and sizing — industry analysis, market trends, competitive landscape, audience demographics, and sizing for strategy planning.

pricing-strategy

Pricing strategy development — value-based pricing, cost-plus analysis, competitive analysis, and pricing model selection.

marketing-brief

Write creative briefs, campaign briefs, and project briefs that actually get used. The document that aligns everyone before work starts.

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