What if the install command fails?

Make sure you have Node.js installed (node --version should return something). If you see a permission error, try adding sudo before the command on Mac/Linux. If npx isn't found, run npm install -g npx first.

Where do installed skills actually live on my computer?

Skills install into a .claude/skills/ folder (or equivalent for your tool) inside your project directory. Each skill is a plain markdown file — you can open, read, and edit them like any text file.

Do I need to reinstall skills for every new project?

Yes — skills are project-scoped, not global. This is by design: different projects can have different skill sets tailored to their context. Run the install command once in each project folder where you want the skill available.

Your first skill — mktgskills.ai

Installing a skill takes about 60 seconds. Here's how.

Before you start

Pick a skill from the directory. If you're not sure where to begin, start with something relevant to what you're working on right now — an SEO audit, email sequences, or conversion copy.

Each skill page shows the install command. It looks like this:

npx skills add seo-audit

That command fetches the skill file and puts it somewhere your AI can read it.

Pick your tool

The install process is slightly different for each AI tool. Find yours below — each page has a step-by-step guide specific to that tool.

ChatGPTNo terminal required

The AI most marketers already use

→

PerplexityNo terminal required

AI search with skill-powered analysis

→

Claude Code

The richest ecosystem of marketing skills

→

Lovable

Build marketing tools without writing code

→

GitHub Copilot

For marketers already working in VS Code

→

Replit

Browser-based, no setup required

→

Cursor

AI code editor with full skill support

→

Codex

OpenAI's coding agent

→

Don't see your tool? Any AI tool →

Your first prompt after installing

Once a skill is installed, you don't need to reference it explicitly. Just start working:

"Audit this landing page for conversion issues."

"Help me build an email sequence for our SaaS onboarding."

"Write a meta description for this blog post."

The skill gives your AI the framework. You provide the specifics. The combination is what produces good output.

If something doesn't seem right

Skills work best when:

You're in a new session (not continuing an old one that doesn't have the skill loaded)
The skill is relevant to your request — a copywriting skill won't change how your AI handles analytics questions
Your AI tool reads the skill file — confirm it's in the right directory for your tool

If the output doesn't feel different, try explicitly mentioning the skill: "Using the seo-audit skill, analyze this page."